This post is from sntio.com by Karen Deer.
Most products these days have multiple touch points across various channels that all need to be implemented in tandem.
For instance a registration flow may start with a physical product purchased in retail, continue on a customers mobile web, with an email and/or SMS verification, then end with the download of a native mobile app. Also a version of a digital product might exist on mobile web, desktop web, wearable and native apps simultaneously.
The product owner is left with the unwieldy task of managing multiple work streams, engineering teams and retail execution teams with different workflows, timelines & cycles. Add to that the complexity of stakeholder input, feedback and approvals.
The following are a few strategies to help manage these types of situations.
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